500%
Sign-up lift over a non-commerce app
Visitor App
The app visitors actually open.
Wallet, map, schedule, and refreshing QR access in one place. The number on the wristband is the number that came in.
Refresh QR
Tickets, wallet passes, and pre-order pickup stay live.
Codes rotate on a timer, so a screenshot goes stale before the next gate, vendor, or pickup check.
Proven at events where the app has to be useful at the gate, in the queue, at the vendor, and back at home after the day closes.
Wallet context
Top up anywhere
Same dollar behind app, band, card, and vendor till.
Proof from live deployments
Useful enough to earn the install, practical enough to stay open.
#1
App in Australia during events
3M+
Vendor payments processed in-app at the Sydney Royal Easter Show
250k+
Easter Show app users in a 12-day event
What it actually is
A wallet, a map, a programme, and a help desk in your hand.
The Ludo visitor app is the thing your visitors open while they queue, while they spend, and while they figure out where the next ride is. It is not a marketing channel. It is a fast lane for people who are already at the venue.
The wallet sits behind the band, the card, and the app. Visitors choose what suits them. Operators reconcile one ledger.
We ship native iOS and Android because that is what visitors download and re-download year over year. We also ship a web wallet for visitors who never install. Same wallet, same dollar, same data.
Tap. Top up. Tap to pay.
Wallet
Top up, pay vendors, see every transaction. Closed-loop, real-time vendor settlement, dollar-denominated, refundable.
Live deploymentThree taps from top-up to tap-to-pay.
02
Refreshing QR access
Tickets, wallet passes, pre-order food pickup, and restricted-area access can use a protected QR credential that rotates on a timer.
Screenshot resistanceDoor and vendor teams validate live credentials, not stale screenshots.
TicketWalletPickup
03
Map
Mappedin implementation partnership. We plug into the maps you already publish. Offline capable via bundled snapshot.
Reason to reopenSearch, save places, and wayfind from the same event app.
04
Schedule and attractions
Reads from your CMS. Filter by stage, time, theme. Visitors save itineraries, your editorial team stays in their workflow.
Live screenProgramme data travels from the CMS to the visitor pocket.
05
Alerts
Web push and native push to all visitors, iOS or Android filtering, or specific user lists. Honest scope, no behavioural triggers.
Operational scopeFast broadcast and segmented alerts without pretending at behavioural magic.
06
Lost account recovery
Visitors self-recover via the wallet. No queue at the help desk, no kid in tears at the dodgems.
Support reliefCommon help-desk jobs move into self-service flows.
07
Group and family linking
One parent pays, kids tap. The family travels through the day on a single balance with separate spending controls.
Family flowOne payer, multiple credentials, one ledger underneath.
Use what you already pay for
We do not replace your stack. Or your Mappedin.
Your CMS
We read from yours, we do not replace it.
Your analytics
We pipe events straight into your stack.
Your Mappedin
We are a Mappedin implementation partner. Your maps plug in. Offline-capable via bundled snapshot.
Underneath the app
What the operator sees while the visitor taps.
Every wallet top-up, every vendor settlement, every kiosk session lands in the operator dashboard live. No after-the-fact reconciliation, no end-of-day mystery.
Deterministic settlement
Pre-sale discounts follow the dollar. All the way to each vendor, on every payment.
A $10 voucher sold for $8 in pre-sale lands as a $10 redemption at the vendor, with the $2 discount allocated against the right ledger. Every transaction traces back to where the dollar came from. Operators close the books without spreadsheets, vendors see what they earned, not what someone calculated for them.
Voilà
Venue. Vendor. Visitor.
Three visible surfaces.
The venue needs visibility and control. The vendor needs velocity and reliable settlement. The visitor needs a smooth experience: easy to get in, easy to pay, easy to purchase, easy to enjoy.
Venue and event operations break when these views fragment. Ludo connects all three into one resilient operating suite for visitor wallet, card payments, kiosks, terminals, dashboards, and live control.
voilà
Venue dashboard
The full operating picture.
Venues see payments, vendors, terminals, and visitor activity from one shared dashboard, with the detail needed to keep the day moving.
Vendor dashboard
Simple enough for every vendor.
Vendors get a friendly view of sales, products, locations, team access, and settlement visibility without the venue-level noise.
Visitor app
The pocket experience that makes the install worth it.
Visitors can buy passes, redeem offers, save favourites, find the map, and plan what to do next from one branded app experience.
Passes & offers
Favourites
Map & what's on
Maps
The same Mappedin data, in the hand.
We are a Mappedin implementation partner. The maps your team already publishes appear in the visitor app, the kiosks, and the operator dashboard. One map, three contexts.
Interactive Maps
The map becomes a reason to keep the app open.
Ludo is a Mappedin implementation partner. We plug into the maps you already publish and bring best-in-class wayfinding into the visitor app, offline-capable via a bundled snapshot.
Visitors search, save places, and move through the showground from the same app they use for tickets, offers, wallet, and show-day convenience.
Implementation partner
Existing venue maps flow into the visitor app.
Search the showground
Food, facilities, exhibitors, attractions, and precincts are discoverable in the same place visitors already hold their tickets and offers.
Save the day
Bookmarks turn browsing into intent, giving visitors a simple way to plan what they want to see, buy, and come back to.
Move with confidence
A live-feeling venue map gives the app a practical reason to stay open during the busiest parts of the event.
Where it runs
Built for venues that fill up.
Three solution families, one platform. The wallet, map, schedule, and alerts work the same way wherever the visitors arrive.
Shows, Festivals & Fairs
Royal shows, music and food festivals, state and county fairs, regional carnivals, and show circuits.
Conferences & Expos
Delegate schedules, exhibitor booths, QR access, lead capture, maps, and multi-hall wayfinding.
Parks & Attractions
Theme parks, zoos, museums, galleries, gardens, and cultural venues where visitors return.
Visitor Pull
500% increases in app utilisation start with visitor value.
Visitor apps often get downloaded by less than 5% of visitors when the install asks too much before giving enough back. Ludo changes the exchange: presale discounts, redeemable vouchers, tickets, maps, bookmarks, wallet, and show-day convenience in one clean app experience.
That shift shows up in behaviour: heavy engagement across sales, maps, and saved places. At one event, bookmarks were used by 80% of visitors who opened the app and map sessions reached around half a million.
Easter Show Fun Pass 2026 shown at #1 in App Store for iPhone.
Nothing compares
No magic money. Just the dollar that came in.
Closed-loop, dollar-denominated, refundable. The number on the wristband is the number that came in. No rebrand, no upcharge, no inflated wallet credit. Just engineers and operators who sweat the details.
Three. Two. One.
$3 MagicTix. $2 Funtagg. $1 Ludo. Cheaper, more advanced, and the dollar leaves the way it came in.
The $1 figure is an activation fee, not a surcharge. The venue can absorb it, the visitor can pay it on activation, or the two can split it. Unused balance is refundable, donatable, or paid out after the show.
Per-visitor activation, USD
FunMagic money
$2USD per activated visitor
$1 value $1 of fun on top
- Closed-loop RFID wristband
$1 in, $1 out
LudoDollar value
$1USD per activated visitor
$1 valueNo magic markup.
- Closed-loop wristband, card, or app
- Optional post-event refunds, donations, or unused-ticket payouts
Dollar value inMagic markup addedLudo, dollar in equals dollar out
Sources
- [1]Magic surcharge (MagicTix examples). G&S Shows LA Spring Fair: $3 surcharge on weekday wristband · Space Coast State Fair (Lisko): $2 processing fee on unlimited armband.
All figures USD. Fees vary by event and operator. Quoted figures reflect public pricing pages observed April 2026 and may be passed to or absorbed by the venue depending on contract.
Cheaper acceptance, more advanced platform, and a wallet that respects the dollar. If your show wants the maths to work for visitors, vendors, and the venue at the same time, we should talk.
FAQ
Straight answers.
The full FAQ lives on /resources, with the operator and vendor support sections too.
Do visitors need to download an app?
No. We ship both. The native Ludo app is the one your visitors actually open and re-open year over year. For visitors who never install, the web wallet runs in the browser the moment they tap. Same wallet, same dollar.
What happens if a visitor has no signal?
The native app bundles an offline snapshot of the event. Map, schedule, attractions and wallet skeleton work without signal. Top-ups need a connection. The rest stays useful in patchy coverage.
Can we keep using our existing CMS, analytics and map?
Yes. We read attractions and schedules from your CMS. We pipe events to your analytics. We are a Mappedin implementation partner, so existing Mappedin deployments flow through. We do not replace your stack or your Mappedin.
What does the visitor app cost?
Free for events above 10,000 activated visitors per event, or 25,000 visitors per year on a multi-event deal. Below that, a one-off setup fee. The full breakdown is in the cashless pricing guide.
Deployed at high-attendance shows, fairs, expos, and attractions
From Australian showgrounds to Hawaiian carnival sites, Ludo is built for temporary environments where payments, connectivity, vendors, and visitors all need to work from day one.
Proven at Scale
Results from live venues
3M+ vendor transactions
Full digital event platform with 500+ devices across hundreds of vendors, plus cards, wristbands, mobile app wallet, self-service kiosks, and real-time settlement.
800 exhibitors, 3,000+ delegates
Official conference app with session scheduling, Mappedin wayfinding, speaker profiles, and dynamic QR access control at ICC Sydney.
Sustainable wooden payment cards
Replaced cash handling with wooden payment cards, self-service cash kiosks, and a companion app across the entire zoo.
Testimonials
Trusted by venues and event producers
See why venues choose one operating platform for payments, vendors, and visitor flow.
Replaced cash handling with wooden payment cards, self-service cash kiosks, and a companion app across the entire zoo.
“An absolute monster of a project. The challenge: how can Taronga continue its cashless operations whilst still allowing customers to spend in cash, and do it sustainably?”
Mark Kemp
Former Technology Projects Officer, Taronga Conservation Society
Full digital event platform with 500+ devices across hundreds of vendors, plus cards, wristbands, mobile app wallet, self-service kiosks, and real-time settlement.
“We needed to elevate our visitor experience, and we found a partner capable of delivering everything we envisioned on a digital platform.”
Shane McGrath
Head of Operations, Sydney Royal Easter Show