AMDA Foundation · ICC Sydney28,000+ visitor attendances. One official delegate app.
How Ludo supported the digital delegate experience for Indo-Pacific 2025 with session scheduling, exhibitor discovery and indoor wayfinding across ICC Sydney, alongside registration and access by Lüp.
- visitor attendances over three days
- 28,000+
- exhibitor companies
- 1,000+
- inside ICC Sydney
- 3 levels
- indoor wayfinding
- Mappedin
Context
A vetted, high-security defence exposition: 28,000+ visitor attendances, 1,000+ exhibitor companies, 62 nations and 100+ sessions across a multi-level ICC Sydney footprint.
Operating problem
A printed programme could not keep each delegate oriented across schedule changes, floor changes, and venue navigation.
Ludo deployment
Ludo delivered the official delegate app with schedules, speakers, exhibitors and Mappedin wayfinding, alongside registration and access run by Lüp.
Hard result
One official app carried the programme, the exhibitor directory and indoor navigation across three venue levels for the whole event.
Reusable lesson
For conferences, the app is useful when it behaves like live event infrastructure, not a brochure.
01 / Context
A defence exposition is too complex for a static programme.
Indo-Pacific brings a dense multi-day programme into a large venue: exhibitors, speakers, briefings, meeting rooms, restricted sessions, amenities, and delegates moving between them under time pressure.
In 2025 the event drew 28,000+ visitor attendances across three days, with 1,000+ exhibitor companies, 241 official delegations, 62 nations and 100+ conferences, symposia and presentations.
The problem was not only publishing a schedule. Delegates needed to know what was on, where it was, how to get there, and what had changed, without asking staff to translate a printed map or a wall-mounted agenda.
Event figures: AMDA Foundation, Indo Pacific 2025, indopacificexpo.com.au, read 24 September 2026. They describe the event, not use of the app.
02 / Ludo deployment
One branded layer for programme, place, and access context.
- The official delegate app carried schedules, speakers, exhibitors, maps, and session access levels in one branded surface.
- Mappedin indoor wayfinding connected halls, meeting rooms, amenities, and exhibitor stands across ICC Sydney.
- Organisers could publish programme changes digitally instead of relying on printed handouts and static signage.
- Registration, vetting and entry stayed with Lüp, the event's registration and access provider, so the app could focus on the delegate's day once they were inside.
The app gave delegates a working view of the event instead of another static brochure. Content could be updated by organisers, while the front-end remained familiar enough for attendees to use during busy arrival and session-change windows.
03 / Delegate app
The agenda had to survive a real conference day.
Delegates could browse sessions, search speakers and exhibitors, and plan where to go next from the same app. That mattered because the event was not a single-stream conference. The value was in helping each attendee build their own path through the day.
04 / Wayfinding
Three levels made indoor navigation an operational feature.
ICC Sydney's exhibition halls, meeting rooms, plenary spaces, and facilities sit across multiple levels. Delegates needed directions that understood the building, not just a flat map with pins.
Mappedin implementation partner
3 levels
of venue navigation
1,000+
exhibitor companies listed
05 / Registration and access
The app worked alongside the event's entry provider.
Indo-Pacific is a vetted event. Registration, approval workflows, badging and entry at ICC Sydney were run by Lüp, the event's registration and access provider. Ludo's app sat alongside that work rather than replacing it.
Once a delegate was inside, the app carried their programme, the exhibitor directory and wayfinding. That split is the one we recommend for any conference that already has an accreditation system it trusts.
06 / Hard result
The expo became easier to move through.
The outcome was a cleaner delegate day: one official app, one searchable programme and one map, with entry left to the provider built for it.
- Delegates had one place to build an agenda, find speakers, search exhibitors, and move between sessions.
- Indoor navigation reduced the need for printed maps and gave attendees turn-by-turn directions across the venue.
- The app did not have to be a badge or a gate. Entry stayed with Lüp's vetting workflow and staffed desks, and the app picked up from there.
“For complex events, the app is not a brochure. It is the operating surface attendees keep in their hand while the day changes around them.”
Bart Wildash
Founder & CEO