AMDA Foundation · ICC Sydney3,000+ delegates. One official event app.
How Ludo supported the digital delegate experience for Indo-Pacific 2025 with session scheduling, exhibitor discovery, indoor wayfinding, access prompts, and on-site support across ICC Sydney.
- delegates onsite
- 3,000+
- exhibitors to find
- 800
- inside ICC Sydney
- 3 levels
- indoor wayfinding
- Mappedin
01 / The challenge
A defence exposition is too complex for a static programme.
Indo-Pacific brings a dense multi-day programme into a large venue: exhibitors, speakers, briefings, meeting rooms, restricted sessions, amenities, and delegates moving between them under time pressure.
The problem was not only publishing a schedule. Delegates needed to know what was on, where it was, how to get there, and what had changed, without asking staff to translate a printed map or a wall-mounted agenda.
02 / The deployment
One branded layer for programme, place, and access context.
- The official delegate app carried schedules, speakers, exhibitors, maps, and access prompts in one branded surface.
- Mappedin indoor wayfinding connected halls, meeting rooms, amenities, and exhibitor stands across ICC Sydney.
- Organisers could publish programme changes digitally instead of relying on printed handouts and static signage.
The app gave delegates a working view of the event instead of another static brochure. Content could be updated by organisers, while the front-end remained familiar enough for attendees to use during busy arrival and session-change windows.
03 / Delegate app
The agenda had to survive a real conference day.
Delegates could browse sessions, search speakers and exhibitors, and plan where to go next from the same app. That mattered because the event was not a single-stream conference. The value was in helping each attendee build their own path through the day.
04 / Wayfinding
Three levels made indoor navigation an operational feature.
ICC Sydney's exhibition halls, meeting rooms, plenary spaces, and facilities sit across multiple levels. Delegates needed directions that understood the building, not just a flat map with pins.
Indoor wayfinding partner
3 levels
of venue navigation
800
exhibitors discoverable
05 / On-site support
Digital tools still needed a physical point of confidence.
At an event this formal, the support surface matters. The on-site kiosk gave attendees a clear place for badge collection, app help, and wayfinding questions without turning the entrance into an improvised support desk.
06 / Result
The expo became easier to move through.
The outcome was a cleaner delegate journey: one official app, one searchable programme, one map, and one service point for the moments where people needed help.
- Delegates had one place to build an agenda, find speakers, search exhibitors, and move between sessions.
- Indoor navigation reduced the need for printed maps and gave attendees turn-by-turn directions across the venue.
- A visible service point gave staff a clear place to handle badge, app, and wayfinding questions during peak arrivals.
“For complex events, the app is not a brochure. It is the operating surface attendees keep in their hand while the day changes around them.”
Bart Wildash
Founder & Product Lead @ Ludo